![]() The town developed a social media working group that involves every department in town government. ![]() Andover has official town Facebook, Twitter and Instagram pages, as well as multiple department pages. Patrick Lawlor, director of administrative services in Andover, talked about the town’s three-pronged approach to its social media accounts: engagement, response and interaction. Social media concerns and strategies, and the transition from engagement to interaction, were discussed during the Massachusetts Municipal Management Association’s holiday meeting on Dec. Patrick Lawlor, director of administrative services in Andover, discusses the town’s three-pronged approach to its social media accounts.
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